Advertising is key to British success, both as an important and creative industry and also in the work it does to promote other winning sectors.  That was the theme of my speech to the ISBA annual lunch today.  Labour’s approach will be to work through existing bodies which self-regulate advertising and have stood the test of time and, where things change, to act on the basis of sound evidence. 

A lively Q&A included how government could work better with the industry on government-purchased advertising.